Company Faith: win-win
Company Spirit: accurate, precise, speed; initiative, responsible, innovative as Korra people
Company Aim: For every product, our clients will obtain enjoyment; our company will get profits; and we will have benefits.
Company Goal: To become the excellent bath ware production base on the global scale.
Company Position: Be absorbed in every set of bath ware product.
Product Quality: Develop applied, unique and new product; make delicate, meticulous and functional quality. 
Management Philosophy:
It will be inferior to work on one’s own ability;
It will be senior to work by using others' ability;
It will be superior to work by using others' intelligence.
Working Standards:
No concern on hardship, but merits only.
Use resources wisely and in pursuit of achievements. 
Pay attention to effects, and further to results. 
Discuss for a decision, decide for an action, act for a result. 
Personality be respected while subordinating to the collective. 
Company interest is the highest priority.